Wayfinding

2017

National Parks Icons

Scope

 Logo

Branding

Visual Design 

Summary

I was assigned to create a coherent set of wayfinding symbols for the United States National Parks using a unified grid system. I chose to highlight recreation and play through organic shapes to make camping feel more accessible. Though made for signage, I animated the symbols to communicate a playful element through web.

Dangerous Snakes
Campfire Area
RV Camp Area
Tent Camp Area
Picnic Area
Safe Drinking Water
camp mockup better.png

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