Landing Page

2019

The Water Dancer

Scope

 Motion Graphics

UI/UX,

Art Direction 

Summary

"The Water Dancer" is a historical fiction book written by Ta-Nehisi Coates. We were asked to design a landing page that captures the essence and overall themes of The Water Dancer for its upcoming launch in September. We wanted to create something mysterious, floaty, and dark.

Two major themes in "The Water Dancer " are drowning, and darkness. Our team merged these topics to for an immersive user experience.
Subtle movement and flow was essential to conveying a balance between drowning and floating. Each fold is animated focusing on these themes.

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