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Logo Design

2018

Bookman's Corner

Scope

Logo

Branding

Visual Design

Summary

Bookman's Corner is a unique bookstore, housing towering stacks of over 100,000 books in a very tiny storefront. Though the organization looks nonsensical, there is a system to how the books are arranged. I designed a logo for the unbranded store using impossible geometry that reflects an organized chaos.

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I focused on corners as a sub-theme, careful to maintain exact proportions and angles to create a more complex yet stramlined logo.
I worked with outlines, allowing many different color variations. Though the design is strict, I wanted color to be infinitely varied.
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